There is more than one way to protect your brand from counterfeits. Below we compare three common approaches; the goal is to help you see which one fits you.
The three approaches we compare: manual tracking (searching listings by hand), SahteAvcı (a browser extension) and enterprise solutions (comprehensive platforms aimed at large companies).
| Manual tracking | SahteAvcı | Enterprise solutions | |
|---|---|---|---|
| Speed | Slow; can take hours | Scans within minutes | Fast, but setup can take long |
| Cost | Free, but very time-consuming | Starts at ₺0 | Usually high; needs a corporate budget |
| Coverage | Listings one by one, by hand | Multiple marketplaces, automatically | Broad, but complex |
| Evidence | Manual screenshots | Organised SHA-256 evidence package | Advanced, contract-based |
| Getting started | No setup, but constant effort | Browser extension, about a minute | Setup can take weeks |
| Best for | Very few listings | Small and medium brands | Large companies |
SahteAvcı is designed to fill the gap between the slowness of manual tracking and the cost of enterprise solutions. Whichever method you choose, results vary by situation; no method guarantees a definite result in every case.
This comparison is for information only and is not legal advice.
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